Influencer Campaign Deliverables:

Deliverable 1: Instagram Athlete Partnership Announcement Feed Post - Athlete announcing partnership with Disney x Pandora, sharing their favorite charm and what it means to them in their sport, inspiring others to find their own version of meaning in their charm too.

Deliverable 2: Follow-up Instagram Feed Post - Athlete organically Wearing their Wins, mentioning how the charm played a part in their journey whether that be in inspiring their daily training to inspiring their climb to a gold medal Olympic performance. Influencer will be asked to include #Wearyourwins in the caption in addition to tagging @disneyxpandora

Deliverable 3: Tikok Video/Instagram Reel - Day in the Life, Race Weekend Vlog, Week of Training Video, etc. featuring charm as part of wardrobe, mentioning what it means to the influencer. Encouragement towards influencers being authentic and natural in their promotion of the Disney x Pandora product line!

Race Organization Partnership Social Media Deliverables:

Instagram Feed Posts with Disney X Pandora, collaborating with various race organizations to announce these charms as a race prize upon completion of the event. Annually, runners spend an overall average of $1,748 a year on their sport. “Lots of runners...consider the medal or finisher award when signing up for races.” (runningusa.org) That said, there is a massive opportunity for potential in this partnership. Offering athletes a charm from each race as a meaningful keepsake that they can wear in their everyday lives to honor their accomplishments allows them to form a deeper connection with the Disney brand.